QualiQuanti has created a series of blogs on market research since 2006 :

Blog marketing études

Marketing Research & Online Studies

A reflection on market research and keys to carry out online studies 

Marketing research is evolving with the arrival of the Internet. The aim of this blog is to contribute to the discussion about market research, and more specifically about online studies. Daniel Bô, Qualiquanti CEO, market research institute.

Blog analyse sémiologique

Semiological Analysis & Market Research

Reflections & examples

At QualiQuanti, we use semiology as a method since 1990. The aim of this blog is to publish examples of analysis or extracts to illustrate how rich and instructive this methodology can be.

Our expertise on Brand Content led us in 2008 to create a series of blogs, websites and events on the subject :


The Brand Content blog

Created in 2008, this blog participates in the general discussion about Brand Content today, and brings together information and reflections about this new way of communicating.

Access the blog


The Brand Content watch 

This international observatory reviews more than 3000 examples of content produced by brands. Those are sorted out by market (Cet observatoire international recense plus de 3000 exemples de contenus de marques, classés par secteur (ensurances, food and drinks, luxury, etc.), and by content type (mini-movies, consumer magazines, social media, etc.)

The most recent example are available for free. The full content of the website is on a subscription based access. Please contact us for more information.

Access the blog


The Brand Content business directory 

This online business directory lists all contact information of the major players in the field of Brand Content in France : content producers, communication, media and advertising agencies…

A paper edition which is updated every year is available on request.

Access the Brand Content business directory

The Brand Content Grand Prix

The Brand Content Grand Prix rewards the best brand content strategies each year. The ceremony is an opportunity to reward the talent of the best players in the field.

Access the Brand Content Grand Prix’s website