The English version of our book Brand Culture is now available

Our first book Brand Content (2009) sets the stage, Building Brand Culture shows you how! 

Unlock your brand’s cultural power to drive innovation and let our examples and testimonials help you:

  • Identify cultural sources and modes of expression;
  • Leverage powerful brands’ cultural strengths;
  • Reinforce cultural resonance to bolster customer uptake;
  • Manage brands and cultural diversity in today’s global economy.