Since ECR’s first shopper study in 2011 on how consumers perceive promotions, those have changed. Their influence stabilized at 19%, their messages got clearer, their nature changed – in part thanks to new technologies enabling personalization.   

ECR France asked QualiQuanti to actualize their 2011 shopper study. The aim was to identifies keys to organise promotions with give the shopper, the shops and the brands high added value.